A strategic planning framework was used to facilitate customer centric design, define and prioritize customer needs, define the brand, and produce tangible results.

A focused strategy session with the client outlines the characteristics of the company brand. This outline helps both of us moving forward with tactics.

We’ve used what we’ve agreed on for the company in the strategy phase to create truck decals, ice cream sleeves, apparel, and street signage. Each application is a key deliverable that leverages the initial brand strategy created. Each application better connects this company to its customers.