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About

6 Page Gatefold Branding Advertisment for HBO Asia
Published:
HBO STAY ORIGINAL Campaign
To promote the stellar lineup for HBO Original Series (2013), I got inspiration from the early form of movie advertising — hand painted character movie posters.
 
With the leading characters of each series and their title art, we illustrated the ad for a huge 4 page gate-fold advertisment. The illustration also have the flexibility to split up individually into single series for different forms of media. We created single page ads, banners, posters and premiums for this campaign.
 
CREDITS
HBO Asia
SVP, Creative & Contents: Magdalene Ew
Art Director: Patrick Tan, HBO Asia
Marketing Director: Vilia Chia
 
Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director: Karol Kolodzinski
Digital Artist: Karol Kolodzinski
Digital Painter: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
Production Director: Marcin Molski
 
AWARDS
2013 PROMAXBDA PROMOTION, MARKETING AND DESIGN, GLOBAL EXCELLENCE AWARDS
GOLD Award, Illustration For Print
SILVER Award, Consumer or Trade Print Ad - Channel
SILVER Award, Art Direction & DEsign: Consumer or Trade Print Ad - Channel
 

2013 PROMAXBDA ASIA AWARDS
GOLD Award, For Best Print Advertisment
4 Page Advertisment in Promax Asia Magazine
Details of the Artwork, Closeup
Work In Progress
From a idea to sketches and drafts to completion took approximately 5 weeks. Thanks to the great effort from the team at Ars Thanea, especially Peter Jaworowski and Marcin Molski.