https://www.red-dot.org/de/project/red-signal-25925
RED SIGNAL - Traffic Accident Experience Interactive Device
Accidents take place frequently in Taiwan, which caused an average of 4.5 people dies each day. However, lots of modern propagandas of traffic safety are charts or data. It just lack some senses of reality and closeness for most people. Hence, the interactive design called “RED SIGNAL” that imitates car crashes and the life after death was created. The interactive design combines virtual reality, 360°video and hardware. In art settings, it simulates Taiwan’s actual streets and strengthens the sense of reality after the cross-domain combination. Hoping that through the design, the experimenters can feel the dread of car crashes and take traffic safety more seriously.
Design motivation
Car crashes take place frequently and it causes an average of 4.5 deaths each day in Taiwan. The main causes were drunk driving, paying no attention to surroundings, passing cars without following traffic rules. All the causes above can be avoided by drivers themselves. Hence, we used VR to design the car crash experiencing device to let drivers realize the seriousness of car crashes and strengthen their self-discipline.
Design point
Lots of modern propagandas of traffic safety are charts or data. It just lack some senses of reality and closeness for most people. As a result, we decide to use VR for carrying out our design and combine 360° video with interactive device in order to strengthen the interactions and the sense of reality. We believe our experimenters can fully feel the dread and consequences which car crashes can bring.
Display of RED SIGNAL (taiwan's street)
Display of RED SIGNAL (after death)
Introdution Video Styleframe
Tool : Cinema 4D, Octane Render, After Effect
Red Signal Co-Oweners (VR)
Production / Creative Agency: TAKILA STUDIO
Art director: Jia Wei Shen (Parker Shen) 沈家緯
Project manager: Yung Sheng You 游永聖 / Ka Chon Ng吳嘉進
Creative director: Ka Chon Ng 吳嘉進
3D artist: Ka Chon Ng 吳嘉進 / Yung Shun Lin 林詠順 / James Wang 王瑀澤 /Jason Chiang 蔣承軒 / Parker Shen 沈家緯
Music / Sound design : Jason Chiang  蔣承軒
Visual Design: Parker Shen 沈家緯
Programer: Yung Sheng You 游永聖 / 許志堯 / 蔡閎鈞

Red Signal Co-Oweners (Introdution Video)
Production / Creative Agency: TAKILA STUDIO
Art director: Jia Wei Shen (Parker Shen)  沈家緯
3D artist: Ka Chon Ng 吳嘉進 / Yung Shun Lin 林詠順 / James Wang 王瑀澤 / Parker Shen 沈家緯
Motion Graphics:Parker Shen 沈家緯
Music / Sound design : Jason Chiang 蔣承軒
Photographer: James Wang 王瑀澤
Photography Assistant:Eric Huang 黃弘清

2018 放視大賞 跨領域類 銀賞  
Silver Award for 2018 VISION GET WILD AWARD 
2018 紅點傳達設計大賞 "贏家"
Red Dot Award: Communication Design "Winner"
2019 金點新秀設計獎 數位媒體類 "入圍" 
Young Pin Design Award "Nomination"
RED SIGNAL - Virtual Reality
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RED SIGNAL - Virtual Reality

Accidents take place frequently in Taiwan, which caused an average of 4.5 people dies each day. However, lots of modern propagandas of traffic sa Read More
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Published:

Tools