In 2018 the Yekaterinburg State Academic Opera and Ballet Theater changed its long name to a more capacious 
and international one — Ural Opera Ballet.

A new identity was necessary for repositioning the theater as a successful modern cultural institution that shapes 
the trends of opera and ballet art not only in Russia but throughout the world.

Voskhod and Ural Opera Ballet represent a new visual identity that will help to fit theater into the global scene.
We were inspired by bright performances and the history of the theater, located in the heart of the Ural industrial 
region. Expression of theatrical performances was reflected in a dynamic sign imitating dance movements, sound 
and light vibrations. 



Credits

Creative direction: Andrey Gubaydullin 
Design-direction: Vladislav Derevyannikh
Art-direction: Kirill Ratman
Motion design: Maxim Geychenko
Design: Kirill Ratman, Maxim Geychenko, Alexey Klimov
Digital creative direction: Dmitriy Maslakov
Digital art-direction: Anna Maslyakova
Web-design:
Liliya Zagidullina
Tech lead: Valeriy Zaharov


www.voskhod.agency



Ural Opera Ballet
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