Since the introduction of Singapore’s first two casinos last year, problem gambling cases have increased dramatically. However problem gambling is just like any other psychological disorder, and can be treated with proper counselling.
Ray of Hope is a non-profit organisation that specialises in dealing with problem gambling cases. They wanted to encourage people to call their helpline (1800-STOP-NOW) by letting them know that they are not alone in their fight against gambling addiction.
To maximise impact and relevance, the posters were strategically placed at bus shelters outside the casinos, and at prominent locations around the island.
