HARRY POTTER BOOKS REDESIGN
Problem: The purpose is to attract a different target of readers for Harry Potter series since the existing books are directed to children due to their character illustrated covers. People perceive the books as a kid series because of the current design of the covers and inner pages.
Solution: The new covers are based on typography which is more effective than the illustrations of kids in order to impact adult readers. In the new designs, the names of 'Harry Potter', and 'J. K. Rowling' remain in each cover at the same place, but the names of books (Philosopher's Stone, Chamber of Secrets, Prisoner of Azkaban, etc.) are placed to the cover in a challenging but funny way at the same time.
