"By Design"

6 cars, 11 regions, 100+ spots, all in camera. To capture the exhilarating performance of each of Acura’s 2018-2019 models within every major market, we custom built an enormous LED stage and lit the whole thing up with striking design-driven environment projections we shot across the US.

Campaign Selects 

CG Update
Following the success of our initial live action campaign, we delivered 3 additional car models across 50+ spots. 
This time the films were executed 100% in CG, seamlessly matching the original rollout.


Design Process

Making of

Client: Acura
Agency: MullenLowe​​​​​​​
Production & VFX Company: Aggressive
Directed by: Aggressive
Directors/Creative Directors: Alex Topaller, Daniel Shapiro
Executive Producer: Alexander Aab
Art Directors: Federico Gonzalez, Javier Pinto, Mathieu Felix
DP: Ross McLennan
Editor: Adam Thomson
LED Specialist: Brandon Epperson / Live X
Production Manager: Dustin Pownall
Production Designer: Geoff Flint
Production Supervisors: Colin Lewis, Rochelle Savory
VFX Supervisors: Federico Gonzalez, Carlos Navarro
Key Grip: Johnny London Jr
Location Unit DP: Sing Howe Yam
Location Unit AC: Jason Krangel
Location Scouts: Deren Getz, Chan Claggett, Dave Egan, Maria Roxas, Bo Svensson, Mary Walbridge, Christian Fechser
Drone Operators: Trinidad, Jose Ocejo, Andrew Terry, Mitch Worley
VFX Lead & Compositor: Carlos Navarro
Design & Animation: Carlos Navarro, Albert Oriol, Daniel Avila, Hernan Scassa
Post Producers: Dustin Pownall, Mery MPH, Daniela Borges, Maria Fernanda Diez, Camila Araujo 
3D Modeling & Animation: Dan Garrote, Joan Molins, Dominic Plaza
2D & Compositing: Xevi Polo, Felipe Kenji, Mikel Calvo, Carlos Robles, Carlos Arandia, Daniel Gomez, Adrian Moran, Marc Blanch, Cristian Martin, Daniel Lores, Alessandro Neri, Anna Mejuto, Adrian J. Duran
CG Supervisor RLX CG Spot: Max Chelyadnikov / LOOP
3D Animation RLX CG Spot: Dmitriy Paukov
Rendering/Compositing RLX CG Spot: Filipp Gorbachev
Colorist: Dave Hussey / CO3
Rotoscoping Artists : Isabel Pinheiro, Alberto Jimenez
Storyboard Artist: Mercer Boffey
Concept Artist: Michal Sawtyruk