BRIEF Cardiff based Yoga instructor Joan came to me with a challenge: to come up with a new name and identity to reflect the new direction of her practice. The client wanted to evolve her practice to focus specifically on mindfulness, strength, co-ordination, balance & movement potential.
SOLUTION I developed an identity to cultivate the new direction, centred around a hand drawn circle to reflect a core belief of mindfulness, practise not perfection. A bright and inclusive colour palette is coupled with a sophisticated typographic approach and playful illustration style, adding character and personality to the brand.
DESIGN & DIRECTION by Stefan Vincent
EMAIL hello@stefanvincent.uk
