Ermes is a company creating glass art installations by using traditional Venetian craft techniques in an innovative way. Creating a forward-looking brand identity that can express elegance, luxury and craftsmanship in a new way, without using the serif fonts, the curlicues and the mawkish allusions Made in Italy overuses. We positioned the brand in an area including the world of imagination, of the future and of infinite possibilities. We signed off this strategic concept with the payoff: “Glassdreamers”. We turned Ermes into a company that can give shape to the dreams of its customers through the glass. We created a logo that is a metaphor for all of this, conveying different ways of understanding the brand name, which lets the reader’s imagination roam free. We developed a corporate image where the serious, elegant, and modern graphic frame focuses on raw glass beads.
