Over the last two decades Carla Fernandez has established itself 
as one of the most important fashion labels in Mexico, 
reinterpreting indigenous patterns in modern ways.

We fine-tuned an existing word mark and symbol and combined them with new fonts and graphic patterns to give the brand an identity that reflects the nature of Carla’s clothing but does not compete with it.

Services
Brand Strategy
Brand Identity
Art Direction
Graphic Design
Web Design
Signage

Art Direction
Andy Butler and Carla Fernández

Graphic Design
Andy Butler
Susana Rosas

Illustration
Carla Fernández
Maria Conejo
Andy Butler
Susana Rosas

Photography
Graciela Iturbide
Ramiro Chaves
Ana Hop

Web Programming
Kar Kaim

Social Media
Alejandra Velazquez
Carla Fernández
Published:

Carla Fernández

Brand Identity

Published: