We were asked by Instagram to create a few short animations to introduce the app's new Archive and Highlights features. Using the Archive and Highlights icons as the centrepiece, we created 2 similar - but at the same time very different animations.
The Archive animation utilises 12 different scenes that are hyper-real interpretations of everyday Instagram images. The Highlights animation on the other hand uses hundreds of tiny paper cut Archive icons that form together to create a larger icon. However, spot on sound and timing were key components to the success of both!