Our team was also engaged to work with the strategy and product teams in collaboration with other outside agencies to produce strategically aligned messaging for email, ATM, web and video. Telling the Merrill Edge story varied for each channel based on our recommendation to take advantage of specific channel learnings and opportunities while remaining strategically consistent with the broader campaign.
As a self-directed investing platform targeting tech-savvy investors, our team recognized an opportunity to maximize the client experience across all devices by developing a library of responsive email templates. Working with the marketing and email teams as well as the brand team in collaboration with the lead brand agency, our team designed, developed and tested a small library of responsive email templates that would be used for client servicing messaging. As a result, messaging had a more consistent look and feel across all devices which helped to improve client interaction and ultimately deepen relationships.
Grabbing a person's attention at an ATM while they're juggling their thoughts and belongings can be quite a challenge. This quick ATM attract animates a fun and engaging paper doll visual to pull ATM users into the message which targeted customers interested in investing for retirement.
To help promote Merrill Edge MarketPro, the new, powerful, self-directed desktop trading platform, we developed a short, web-based video to create interest, excitement ultimately start using the product.
