PROBLEM
Blue Apron is a service that delivers fresh ingredient meal kits and recipes Nationwide. The meal kits are delivered right to your front door making it convenient for busy families. Currently they do not have an easy way for customers to cancel their account.
SOLUTION
To improve customer satisfaction and grow their customer base I created a Cancel Account button on the Account Info page. This will make canceling your account easier. This significantly improves the current process of sending an email to customer support and receiving a set of instructions.
CURRENT WEBSITE DESIGN
www.blueapron.com
www.blueapron.com
Images highlighting areas of Blue Apron's current design. To cancel your account there is no button on the Account Settings button to easily do this. If you find the Help Center and search for a topic to do this you can find articles explaining the cancellation process.
RESEARCH
WIREFRAMES
Wireframe sketches of the new Cancel Account button on the Account Info tab located on the Account Settings page.
