Objective/ Utopia app is a traveling application designed to find and compare the best offers on flight and hotels.
Strategy/ The design process started with evaluating logo, brand colors, fonts, visual direction and overall brand voice. The goal was to simplify the brand and make it appealing for the users as well as user-centered design principles. I selected the color palette and font based on my research.
Project Deliverables/ Logo, style guide, wireframes, User Interface
Wireframes
