Infoflex is a supplier of business systems focusing on dealerships, repair shops and wholesalers in the automotive industry. Infoflex’s mission is to add value to their customers’ business operations and profitability with effective IT solutions.
For Christmas of 2017 they wanted to do something a bit different, in order to stand out amongst their competitors. The idea of a banner was born and as the little car was taking form, based on their red color. As the red is a very Christmas friendly color, and also the base of the whole company profile, it was given a central part in the banner as well. The little car was animation friendly and really embraced the company’s core business.
The project proceeded by itself, each part making the next seem obvius. The result was well apprecieated around the company, amongst the owners as well as the employees.