振宇五金形象規劃設計
Zhen Yu Hardware Co.Ltd
想改造振宇五金店的原因.
振宇五金整體視覺與行銷手法讓人覺得是一間很制式化的五金行，
色彩明亮但看起來是單調的，想擺脫舊有粗體刻板印象。
相反地想給人另一種新感覺 - 五金行也可以很優雅!
Transformation reasons - Zhenyu hardware over all vision and marketing methods to people think is a very standardized hardware line. Brightly colored but seemingly monotonous, trying to get rid of old bold stereotypes. On the contrary, we want to give people another new feeling - the hardware can also be very elegant!
消費者的角度檢視 - 雖然掛著名為五金 , 但裡面的東西應有盡有 , 低價位量販供家庭裡需求。
Consumer Perspective.
Although the nominal for the hardware, but there are everything, low price to sell for the family.
參與設計 Designers 林舒濃 范欣妤 麥羽君
