The following three stills are from my initial pitch comps - practical reality (see: brand guidelines and budgets) changed the final execution quite a bit, but much of the original vibe was maintained.

Here are a few stills from thr Hurricane Master experience.

The basic premise was this: Display a peaceful beach setting then let users wreak havoc on the landscape. I got so excited I designed this piece myself.

After the media buy we had about $50k to work with. Not much. So with my lean team of one copywriter and one flash developer, we partnered with a 3-d production house to create the ship, snack shack, and lifeguard chair elements.

The experience itself is a composite of video assets (the sky backgrounds), animated vector art (the rain, lightning, debris, etc), and the 3-d models, which we animated in various stages of destruction.

There was also a section you could click to to learn how to be better prepared for a disaster - you know, in case you got tired of blowing stuff up. Hurricane Master was released about a year and a half before Facebook and Twitter really took off. I like to think if it were released now - modified a bit for social consumption and sharing - that for at least a day it would be a widespread success. Plus we woulda gotten some of that media money back! More stuff to blow up!