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    Task: design labels that tell about the product in an emotional and unconventional way, and create a way to differentiate between the jam and cho… Read More
    Task: design labels that tell about the product in an emotional and unconventional way, and create a way to differentiate between the jam and chopped berries lines. Lively animal characters that reap the harvest for the jam and help make the chopped berries with sugar. Read Less
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PRODUCT: Jam and chopped berries.
CLIENT: A major Russian producer and distributor of honey.
TASK: Redesign labels that tell about the product in an emotional and unconventional way, and create a way to differentiate between the jam and chopped berries lines.
SOLUTION: Lively animal characters that reap the harvest for the jam and help make the chopped berries with sugar.
Client: Honey House
Art Direction: Maria Ponomareva
Illustrations: Vera Zvereva, Maria Ponomareva
3D Visualisation: Pavel Gubin