Campaign and minisite for the SAAM Find The Bus project.
To lead people to the webbsite a poster campaign was created that enticed them to find where the mysterious SAAM Bus was going next. QR Code embeded on the posters allowed smartphone users to go directly to the website.
The main component of the project was the design of a responsive website. Its' layout chaanged based on whether or not visitors had visited the SAAM Bus already.