We love helping start-ups find their voice and market, and seeing them set their brand apart.

The Social Cup’s tea and coffee range ticks all the feel-good boxes: it’s organically grown, ethically sourced and their packaging is sustainably sourced. They also donate a huge 50% of their profits to projects to help end child exploitation in the regions where their coffee and tea is grown.

Entering into an already heavily competitive market, Boheem initially worked strategically with the client, inputting into the naming and tagline to help make sure it fully captured brand’s core positioning and values.

The identity developed has an Indian vibe, and the pattern created subtly incorporates tea and coffee shapes and symbols to tell the story.