Kleinjan Groenewald is a freelance photographer with a passion for film. He tasked us with creating his logo (and also needed a little advice on setting up his website). Familiarising ourselves with his amazing work, we agreed that we needed to create a simple, unique logo that takes a backseat and allows the images to be the hero. We also felt that the logo had to represent the fact that he is still very much an old-school-film-guy (who respects the craft) but visually feel fresh and contemporary.
Concept, Design + Execution: Blood, Sweat + Polony
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