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Merck - Explainer Animation

MERCK
Brand Design Explained

Merck launched a completely new and unique brand design in 2015.
Appealing to people's emotions, the new branding symbolizes the company's transformation from a traditional supplier of pharmaceuticals and chemicals into a global science and technology company.

We animated eight short clips explaining the new brand design.

Credits:
Animation & Illustration: Musclebeaver
Art Direction: fischerAppelt 
Client: Merck KGaA, Darmstadt, Germany 
Production: Fork Unstable Media
Year: 2016
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Merck - Explainer Animation
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Merck - Explainer Animation

Merck – Brand Design Animated explainer videos.

Published: