Tokyo is a tourist city located in Japan, in the Asian continent, which every year welcomes thousands of tourists. The new identity image is a differentiating element of our offer, which not only identifies the city as such, but also generates a modernist and minimalist perception. It has to represent and express the essence of the destiny of the city of Tokyo. Both its excessive lighting and those neon colors that are so much seen in the streets, as that traditional aspect of the city that still lasts with the passage of time. With all this, it is intended to offer a renewed aesthetic destination according to current times.
To create the logo, I was inspired by the characteristic elements of the city, such as: the Japanese dragon, the Torii (traditional Japanese arch that is usually found at the entrance of sanctuaries) Japanese writing and the colors that predominate in the city overnight..