Designing for the next generation of designers
Designing for the next generation of designers

Master Digital Design

As founding partners of the Digital Design Master’s course at Amsterdam University of Applied Sciences (AUAS), we had the honour of designing for the next generation. We created a dynamic brand identity and digital platform to attract the profession’s fast-moving leaders of tomorrow.


Co-founding the first Dutch master’s in digital design

Now more than ever, our world demands talented designers capable of working within the complexity of today’s society. Since the Dutch education system wasn’t turning out designers who filled the bill, we joined forces with AUAS and eight other leading Dutch agencies to found the Netherlands’ first master’s course in digital design.


MDD students at work - Photo by Ilco Kemmere for HvA


Visualising the interior design concept

Crafting an identity relevant to designers worldwide

Tackling the challenge of creating for our peers head-on, we aimed to build an original, timeless, mature identity. Looking around our hyperconnected world showed we needed a dynamic brand that would stand for the marriage of creativity and craft needed to master the diversity and complexity of contemporary life. The result is an ever-changing style that engages and excites.


Designing the digital platform

Setting progress in motion

The pinnacle of the master’s course brand identity is perhaps the online platform: a smooth, motion-driven experience optimised for every screen. Through intelligently layered information and an immersive design, the dynamic site successfully attracts talent from around the globe: skilled people who strive to build on their strengths.


MDD students at work - Photo by Ilco Kemmere for HvA


Designing the student welcome pack concept


Designing the introduction guide


Creating the print design concept

Guiding the next gen

We brought the brand identity to life in a rich set of applications, from interior design elements and student welcome packs to a powerful video manifesto driven by Noisia’s commanding beats. Through embracing craft and building a holistic brand experience, we’re empowering a valuable addition to the Dutch educational spectrum and making a contribution to the profession’s future.


MDD students at work - Photo by Ilco Kemmere for HvA

Visit our full portfolio at
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Designing for the next generation of designers
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Designing for the next generation of designers

As founding partners of the Digital Design Master’s course at Amsterdam University of Applied Sciences (AUAS), we had the honour of designing for Read More
118
2135
4
Published:

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