Compax challenged us with creating an exhibit that was an extension of their brand, with a high-end, fashion inspired aesthetic that approached intimidating. Their marketing focus was very narrow and targeted a handful of specific companies with the objective being to attract their attention, get them within the exhibit, and walking away with samples in hand.
Our approach was to mimic that of a gallery experience, providing clean architecture and a minimal color palette in order to let the product and graphics become the hero. High-gloss finishes and lighting provided the high-fashion look the client wanted to portray. This was then anchored by more natural finishes such as the dark wood flooring and leather bench seating.
Lighting was then utilized to emphasize the brand logo and messaging. A variety of treatments reinforced the brand through dimensional letters, pierce-cut backlit lettering, and backlit fabric graphics. Multiple levels of flooring created defined spaces where casual meetings, product launches, and more formal discussion could take place.