Brigham Young University partnered with Unrivaled to design and create an experiential environment for the new basketball practice facility they were planning to build for the school’s athletic program. They brought us in early to work alongside their architects in order to create an experience that was deeply rooted within the design of the building itself. Even before the foundation was poured we set out to meet the objective of creating an environment that would not only be utilized as a museum to showcase the school’s rich history in the sport of basketball, but more importantly, serve as a powerful and state-of-the-art recruiting tool for the school’s program.