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    Defining luxury for those who lead the way Collaborating with AKQA Tokyo, we art directed and designed this brand campaign proposal and brand wo… Read More
    Defining luxury for those who lead the way Collaborating with AKQA Tokyo, we art directed and designed this brand campaign proposal and brand world for Cartier's Juste Un Clou. Bold, fearless, rebellious, loud and unapologetic, breaking up with the old aesthetics of luxury and expressing the values of those creative and inspiring people who won't be hammered down, those who don't follow culture but invent it, those who disrupt and create their own world. Read Less
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Defining the new luxury

Collaborating with the AKQA Tokyo team, we art directed and designed this brand campaign proposal pitch and brand world for a well known brand.

Bold, fearless, rebellious, loud and unapologetic, breaking up with the old aesthetics of luxury and expressing the values of those creative and inspiring people who won't be hammered down, those who don't follow culture but invent it, those who disrupt and create their own world, those who lead the way.

Unused pitch project, never used by the brand.

























































Instagram story episodes







Users would be invited to generate their own posters




















Launch Event