Music plays such an important role in teenagers’ life. 

It informs who they are, how they dress, their language and the friends they keep. That's why music and, more specifically, playlists are so important: they are the soundtrack of their life, and can provide relief in a bad moment or confidence in the face of challenge. 

Using memes' jargon, we linked in each subject a specific song 
or artist to a local teens’ insight.

Chief Creative Officer & Partners - Livio Basoli & Lorenzo Picchiotti 
Copywriter - Andrea Galanti 
Art Director - Nicolò Andrea Ales 
Illustrator - Riccardo Corda
Chief Strategy Officer - Lorenzo Foffani 
Strategic Planner - Marco Frugiuele 
Account Director - Elena Panza 
Senior Account Manager - Giulia Borina 
Integrated Production Director - Matteo Pecorari 
Digital Executive - Mirko Mantellato 
Junior Producer - Claudia Ammassari 
Post Production Supervisor - Seba Morando 
Motion Designer - Marco De Benedictis


Spotify - More playlists (Italian Launch)
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Spotify - More playlists (Italian Launch)

Music plays such an important role in teenagers’ life.  It informs who they are, how they dress, their language and the friends they keep. That' Read More
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