Coffee cup design
To change its coffee quality perception, petrol station chain 'Lukoil' decided to updated its coffee corners 180°. Besides interior change, new specialty coffee and modern coffee machines, new cups were introduced.
To attract younger audiences a minimalistic and “pale” design was chosen. Main accent on package – embossed patterns, inspired by coffee bean shapes.
Besides aesthetics, embossment has a very practical function. Swells can help protect your hands from hot contents inside. Black and white colours, matching black lid, and a small patch containing additional info like cup size icon and logos make it a stylish and safe to use coffee cup.