Hotel and resort
IDW Esperanza Resort is the most innovative and luxurious place in Eastern Europe. Balance between nature and technology provides you with the perfection of relaxation.
It inspired us to create a new and specific visual language for this place. We created the logo by using keyword “perfection” and two elements: golden section and stylized pine cone. These two elements were an inspiration not only for logo but also for all visual identity.
With this sign we are guaranteeing that not only will consumer see perfection from outside by watching beautiful nature, but also will feel what does the “perfection” mean.