SF Motors Global Launch
When SF Motors asked us to help share their extraordinary new project with the world, we were both honored and excited. Their new line of artificially-intelligent electric vehicles promised to be revolutionary, and we wanted to give them all the attention they deserved. Our assignment was to create a multi-tiered global launch campaign that would demonstrate, amongst other things, the advanced learning capabilities of these exceptional vehicles. Using print, web design, advanced modeling, packaging, animation and photography we assembled a series of creative solutions that brought out not only the distinctive stylishness of these EVs, but their unique ability to actively learn from their drivers. Using these varied approaches, our campaign created an overarching vision of SF Motors’s remarkable blend of power, elegance and technological superiority.