Beats x Winter Sports Campaign
Beats by Dre Launched an evolved noise cancelling headphone with a tagline of “Above the Noise”. I was tasked with Concepting and Art Directing for the winter sports extension of this international campaign. I got to work with brand strategist, directors, photographers, colorists and editors to help make this come to life. There were media buys in several countries, broadcast commercials, social videos, and IG posts on athlete and product channels that garnered 128 million views.
