Building one of the best campaigns about the Olympic Games without even mentioning them? Mission accomplished. I am very very proud for participating in what I consider to be one of the best ad campaigns Nova/Sb has ever created. Check out the video and then I'll talk a little bit about all the cool stuff we did for distributing the campaign digitally.
To distribute all the campaign songs we made a playlist with all songs and add those songs individually in other playlists. We made, for each competitor, a playlist that combines training songs and the personal campaign song. After this, we shared with the audience to support those athletes.
To spread our message we established a partnership with twitter and it's technology to create a bot. This complete automatic system was responsible for give some exclusive content to the person who twitted "want" and #sonsdaconquista (sounds of conquest). They received the artist song before it's launch.
A way to gather all information about Caixa and it's participation in those athletes life, was the facebook canvas and all we can do in the platform. It's like a mini website, inside facebook, with all buttons, videos, and wide images that tilts when you move your phone. Can do better than this? The only restriction is that we can only see in mobile phones. Check out the video case and see what we did (yes, my hand appears sometimes in the video, I'm a star!).
A tons of web ads where created to support the campaign. Mobile ad-games where the most clickable, took the best acceptance by the audience and it was fun to play, really!
Of course that was a website, with all informations, gallery, videos, downloadable material, an area to send your video and the "muralize-se" area - a profile graffiti maker like the campaign style.
Here some graffiti work that we did for the campaign. Painted in famous walls of Rio de Janeiro by Valdi Valdi - a local artist.
And the videoclips made for the entire campaign.
Agency: Nova/SB
Team: Duda Salles, Filipe Fontes, Evelinne Portilho, Humberto Cunha, Sávio Marques, Mateus Bassan e Vinícius Ervilha.
Creative Direction: Thomas Munster.
Film Key Visual: Arthur Daraujo e Alexandre Chalabi.
Illustration: Arthur Daraujo, Adriana Stolfi, Bruno Miranda, Adams Carvalho e João Pinheiro.
Typography: Arthur Daraujo.
Animation Direction: Dani e Chalas (piloto.tv)
Songs: Projota, Rashid, Karol Conká, Rincon Sapiência e Negra Li.
Team: Duda Salles, Filipe Fontes, Evelinne Portilho, Humberto Cunha, Sávio Marques, Mateus Bassan e Vinícius Ervilha.
Creative Direction: Thomas Munster.
Film Key Visual: Arthur Daraujo e Alexandre Chalabi.
Illustration: Arthur Daraujo, Adriana Stolfi, Bruno Miranda, Adams Carvalho e João Pinheiro.
Typography: Arthur Daraujo.
Animation Direction: Dani e Chalas (piloto.tv)
Songs: Projota, Rashid, Karol Conká, Rincon Sapiência e Negra Li.
