From the 404’s in life come the best ideas. | J. Walter Thompson Amsterdam
The approach was to create an AD for magazine ADCN (the club and platform for creativity in advertising and design in the Netherlands) celebrating 50th years.
The concept was ‘Creation born out mistakes everywhere’ so, 404 is allowing yourself to make creativity in the world futuristic.
Back then, I was feeling like I needed to challenge myself on a big project with less time in order to learn new skills that I can share within my professional framework and use on commercial works. Always I have been dreaming of telling a '404' story through the ciberpunk and iniatilizing this project took more time than expected as I felt free to experiment new things before beginning an entire sequence.
I have inspired by the cyberpunk, that explore this visual language and I sought to make sculptural forms like if was an a futuristic city of real numbers on a series—ones that embody the reality daily fast and freedom from so many details has look appear real. '404 not found' always don't exist or it's product by mistake so born new idea.
Category : Ad print
Copyright: Bas Korsten
Design, Art Direction & Artist 3D : Andrea Cuervo
Year : 2018
Year : 2018
Special Thanks to agency J. Walter Thompson Amsterdam to gave me the opportunity.