Sushi Taxi

In 2016, the overership of Sushi Taxi changed hands, and with it came the need for a new identity.
The new brand direction focuses on freshness and simplicity, allowing the quality of the product to shine.

The goal was to create a universe that is part whimsical and part chilled-out, for a sushi brand that doesn’t take itself too seriously.

The brand’s main font features sharp edges, reminiscent of the sharp precision required to craft specialty sushi. The typography is mixed with a playful and contemporary colour palette which is harmonious, but retains some playful touches from the old identity.



Sushi Taxi
122
932
2
Published:

Sushi Taxi

122
932
2
Published:

Tools