Concept and packaging for a juice called "ifrån norr", which translates to "from the north". The idea is a juice produced entirely in Norrland, the northernmost part of Sweden, which some argue is being left behind by governments and institutions in favor of the big cities, right as the side effects of urbanization are starting to hit the region.

Ifrån norr would be produced mainly in a factory in Dorotea, a small town hit badly by more and more people moving out. The idea is a series of products not made for capitalistic gain, but as an investment in the future of the whole region, injecting new money and resources into the local economy.