I was the social media director for a fellow Loughborough University student's successful executive officer campaign. At Loughborough University, the student's executive officers are past students that have ran for their respective positions, and then been voted for by Loughborough students. In order to be voted for, those running typically run a campaign that is based on a pun of their name. In this case Joel Brocklehurst decided to choose the theme of the Real American Hero, G.I.Joe, which we changed to G.I.Joel. Over 10 days, the students running for the executive officer positions dress up according to their campaign's theme and try and get their name heard around the university so as to befriend those voting.
Each campaign had an official poster, which was posted around the university throughout the campaigning week. As stated by the official poster guidelines, I had to include a blank 5cm x 5cm box somewhere on the document, so that the campaign's official logo could be added to it once we had sent off the final poster file.
Those who supported Joel in his campaign were encouraged to publicly demonstrate that. We thus made everyone who had said they supported the campaign, a personalised profile photo. I made this on Photoshop so that I could easily paste the profile photo of each respective person, beneath the border.
Each campaign had their own t-shirt. We decided that we wanted to use the logo of the campaign on a khaki top, as it was simple but effective.
All of the photos taken on nights out each candidate's respective campaign watermark on them. We decided that a tank linked well to the theme of the campaign, and would work well as a background to the campaign's logo in images. Making the watermark semi-transparent allowed for it to not hinder the aesthetics of the photos too much, and therefore keep the chances of those photographed sharing the images quite high.
At the end of the week I put together a short video, that featured clips from night out campaigning, to general interviews, using iMovie. Though this didn't need to be done, I felt it was a nice way to showcase the effort the campaign team and candidate had gone to throughout the campaigning week.