BOUCLE
Logo and visual identity of Kyiv hairdressing salon. Salon provides only hair care services. One of the meanings of the word BOUCLE is a "curl" and therefore design concept is made of wave lines. Hairdressing salon has existed for a long time, so the main goal of rebranding is to attract a new audience of young people. The task was to create clear, minimalistic and memorable visual identity.
previous ideas
final version
