Brief:
Create a graphic concept and ad campaign for the launch of the new VR game Uprising. The game is a dystopian spy/thriller set in a Swedish office environment where the players mission is to avoid surveillance and find information for the resistance group Ulvarna.
Solution:
We wanted to communicate the feeling of constantly being watched by using a symbol of surveillance. The obvious choice was a camera, and to make it a little creepier I made the lens into an eye.
