Pitch Doc
We received a call to develop a pitch document that would be utilized as a leave behind of the firm's creative vision for expanding the branding.
We received a call to develop a pitch document that would be utilized as a leave behind of the firm's creative vision for expanding the branding.
Behind the Scenes - The rest of the story
The brief indicated that we could borrow an eclectic collection of humanity to exhibit a diaspora of service areas. We were a few pages into the assignment when a CBS 60 Minutes episode aired, that featured an exposé on Halyard Health product malfunction during the Ebola crisis in Africa (https://www.cbsnews.com/news/60-minutes-investigates-medical-gear-sold-during-ebola-crisis/). The next day we received a Monday morning call cancelling the project. Dang!
The brief indicated that we could borrow an eclectic collection of humanity to exhibit a diaspora of service areas. We were a few pages into the assignment when a CBS 60 Minutes episode aired, that featured an exposé on Halyard Health product malfunction during the Ebola crisis in Africa (https://www.cbsnews.com/news/60-minutes-investigates-medical-gear-sold-during-ebola-crisis/). The next day we received a Monday morning call cancelling the project. Dang!
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