For 3rd year in a row we do a local version of 'Year in search'. Annual project by Google aimed to celebrate the past year by showcasing the most popular search topics of the year to the online audience

The year of 2017 in Russia was truly the year of a Word. Rise of Russian hip-hop culture, rap battles gain enormous popularity, younger generation is all about freedom of speech, Vdud channel provoking media with witty and controversial interviews, internet makes every single word said buy anyone to resonate, making the whole world pay attention. 
In collaboration with famous russian rap band KASTA, we created a music track dedicated to the power of words in a perspective of this year’s search trends. 
Video became trending in social media, gaining huge number of viral views and positive feedback.
It became #1 in YT trends and gained 8,5M+ views in total.
Overall number of non-paid mentions is 14 787 with 9,9M reach.

CASE VIDEO