BLK Cosmetics: Uncomplicated Beauty


BLK COSMETICS
Uncomplicated Beauty.

OVERVIEW
BLK Cosmetics produces affordable, accessible and high quality makeup essentials for women on-the-go. We made it our goal to strategize a brand identity and packaging system that looks worthy of a woman’s top shelf, along with a tone of voice that embodies the brand's philosophy of keeping things simple yet significant.

Sold out collections, numerous outlets, and a flagship store later, BLK is turning out to be a strong contender in the local makeup industry.
 
WHAT WE DID
Branding & Strategy, Creative Direction, Packaging Design
Special thanks to Mark Nicdao for Anne's photo.


Our logo for BLK Cosmetics.
BLK Cosmetics' line up of liquid matte lipsticks.
Unlike most makeup brands, we made sure that BLK's packaging looked good despite being easy on the pocket.  
The BLK promise: no-frills, simple, and beautiful makeup that’s worth your time and money. 
We created custom icons and graphics to help improve the packaging experience.
We created patterns for each product type, which resulted in a unique yet cohesive look across the different products. 
Packaging design for BLK's Contour, Blush and Highlight palettes.
Above: BLK's Brand Guidelines that covers proper usage and application of their brand assets.
BLK's VIP kit made for the press and media influencers.
Packaging design for BLK's Long Lasting Liquid Eyeliner and Brow Sculpting Pencil Duo.

BLK Cosmetics is available online at blkcosmetics.com.phZalora, and offline in stores nationwide. Follow their Instagram and Facebook for updates.


BLK Cosmetics: Uncomplicated Beauty
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BLK Cosmetics: Uncomplicated Beauty

BLK Cosmetics produces affordable, accessible and high quality makeup essentials for women on-the-go. We made it our goal to strategize a brand i Read More
99
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Published:

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