Re-brand conceptualization and
execution for Premier Hotel Supplies
PHS is a brand that prides itself in providing luxury and premier experiences by providing high quality products for both home and hotel. Our Task was to help the company re-brand and develop a set of design assets that could be used to position PHS as a premium and exclusive brand. Previously the company was using a logo that had a lion symbol, since the lion represents majesty, elegance and regal we designed a brand-mark that was an abstract rendering of a lion face complimented by elegant word-mark based on the Perpetua Titling MT typeface.