Designer: Fangning Pan, Chencheng Tong, Jitao Jiang


中国美术学院2017届多维设计工作室毕业展品牌传播策略力求实现品牌形象在传播过程中的最大化,塑造并且强化属于自己的品牌形象。项目致力于2013级多维设计工作室毕业展览的视觉形象传播设计与策略,通过系统性地聚合传播信息介于多元性的媒介进行艺术性地传播。

“关怀”,即是本次毕业展的核心观念;“维度”,体现多维设计工作室的特点。“关怀的维度”旨在展示多维设计工作室的同学们对当下医疗环境、弱势群体、健康生活等方面的关注、理解与思考。另一方面重新想象健康产品、服务以及介入方式,将功能最大化和促进生命历程中的尊严和幸福,突破传统平面设计语言与功能的局限,坚定地融入到关怀弱势、创造需求和多元融合的时代大潮中,并以自己的作品对视觉传达设计如何助力于信息化时代的发展做出属于自己的鲜明回答。



The brand communication strategy of 2017 China Academy of Art Multidimensional Design Studio Graduation Exhibition strive for maximizing branding communication and building our own branding. This project aims to the design and the strategy of branding of Multidimensional Design Studio, Grade 2013, Graduation Exhibition. Through integrating information systematically, using multi-media propagates our design works artistically. 

"Healthcare", is the core concept of this graduation exhibition. "Dimension", reflects the characteristics of Multidimensional Design Studio. "Healthcare Dimension" aims to show the students of Multidimensional Design Studio attention, understanding and thinking, about the current medical environment, the disadvantaged groups, healthy living and other aspects. And besides, "Healthcare Dimension" aims to re-imagine health products, services and interventions to maximize functioning and promote dignity and well-being across the life-course. We break through the limitation of traditional graphic design language and function. At the same time, we embrace the tides of new age of the weak care, demand creation and multi-culture firmly. Through our own design work, we give answers about what can visual communication design do for the development of information age.


Colors
在色彩选择上,扭曲的时钟选用现代医护人员的粉色与白色,即护士工作服的色彩,配色辅助带有信任感和国际感的蓝色来呈现整个展览主视觉的氛围与情境。

In the choice of color, the twisted clock and other patterns uses the pink and white of the modern medical staff, that is, the color of the nurse's overalls. Besides, the color is matched with a blue color of trust and internationality to present the atmosphere and situation of the main visual of the exhibition.


Pattern Design
Poster & Brochure
展览海报主视觉中主体元素灵感取材超现实主义艺术家达利的当代艺术作品中扭曲融化的时钟和五官。五官的意象传达传统中医“望、闻、问、切”的四诊概念,融合四维空间的第四维度概念——时间。同时,海报可折叠为小册子,背面收录了多维设计工作室的九组学生的毕业设计作品。

The inspiration of the major visual elements are based on twisty and melting clocks and the five sense organs, which all come from a famous contemporary art work of a surrealism artist, Dali. The image of the five sense organs convey the concept of looking, listening, questioning, and feeling the pulse, which are also called four diagnostic methods in traditional Chinese medicine. Meanwhile, we add the concept of time, which means the fourth dimension in four-dimensional space. In addition, the poster can be folded as a booklet. The reverse of the poster include nine group of students’ graduation design works from Multidimensional Design Studio.​​​​​​​




Derivative Design




WeChat Official Account & Exhibition


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关怀的维度 HEALTHCARE DIMENSION
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