In a team of 6, we created a full-scale advertising campaign for the Advertising and Public Relations Masters program offered in Novi, MI through Michigan State University. For the past 11 years, the program has existed by word of mouth only.
We positioned the brand as a step along your career path aiming to expedite your success in the long run. No matter which stage you're on, you can Journey On with us.
My role: web designer and social media planner
I designed a new website for the program using the brand guideline we designed together. And did in-depth marketing research on how to promote the program through social media.