Below are 4 print ads supporting Potawatomi Bingo Casino's "Lady Luck" campaign. I primarily used Photoshop and C4D for the photo-illustrations. Like broadcast, the objective was to capture the "edge-of-your-seat" adrenaline rush that people experience when their fate in a game is just about to be decided. The goal was to visually capture that exact moment in a snapshot. During that dopamine rush, reality and surreality become one. The stigma of Lady Luck manifests herself at that moment, materializing out of the energy surrounding you and the game. I wanted to put the viewer directly in the drivers seat in order to push the experience further. The copy and imagery spoke directly to current casino patrons, loyal or not to PBC, as well as intriguing seldom casino-goers into coming down again to play. The campaign launched in in late Spring of 2010, and aside from a few months of economic decline, attendance and revenue at Potawatomi Bingo Casino has been climbing ever since.