I designed both Clubpilates.com, the member-facing website, and Clubpilatesfranchise.com, the franchisee-facing website. 

A challenge overcome with the member website was functional API integration with the company's club management software, ClubReady. Each of the 350+ Club Pilates studio locations has a dynamically-generated microsite that accurately displays class schedules, studio information, and membership info, allowing clients to book services directly through the website rather than having to use third-party membership software to manage bookings. With around 50,000 clicks per month, the website's performance has been exceptional.

Clubpilates.com is also used to host landing pages for lead generation. For example, in March 2018, we processed over 40,000 leads through our landing pages. Our CPC and click-thru rate are both above industry standard.

As a result of the redesign of Clubpilates.com from its previous iteration, the following changes were observed:

• Sessions up 26.57%

• Users up 28.55%

• Pageviews up 6.85%

Club Pilates has broken records for the number of franchises sold in the shortest period of time. Clubpilatesfranchise.com was a vital tool in this initiative.

Both sites were built in Wordpress environments.

Clubpilates.com design, images, copy: Claudia Sherman
Webmaster: Eric Oliver, Angelsmith Inc.

Clubpilatesfranchise.com design, images, copy: Claudia Sherman
Copy co-writer: Kate Doyle-Kwon

Webmaster: Eric Oliver, Angelsmith Inc.