Designing for Commercial Markets
This project provided the opportunity to work with a client and develop a focused branding and marketing. First an identity had to be designed to be used across all the deliverable which involved researching competitor developments and research of the area. This identity has to be applied to a a brochure, to market the new property development, and a pitch document which included a set of other deliverables (hoarding, a newspaper advertisement, an online advertisement and a tote bag). The identity (logo, colour scheme, typefaces) had to be suitable to be used across the range of deliverables at different scales.
