Art Close Up
Client: Abu Dhabi Art
Agency: Ogilvy
Brief:
Abu Dhabi Art show of November 2010, want to Was a teaser campaign for Abu Dhabi art show of November 2010; where a lot of master pieces been gathered in one place for the pleasure of art fanatics to get an extreme close up of their favorite master pieces… there for we came up with this option.
Strategic Direction 1:
As close as it gets
We will attract the art scene in Abu Dhabi to the show with the idea that if you're an art lover you will get to see your favorite art pieces as closely as humanly possible this year in Abu Dhabi Art show.
Research & Design:
After a thorough research I shortlisted 3 famous paintings that vary from classic to modern eras and styles but all with a very interesting texture up close.
Women of Algiers, by Eugène Delacroix
Half Face With Collar, by Roy Lichtenstein
Yadu, by Mokhtar Al Baba
Strategic Direction 2:
They're coming to Abu Dhabi
We will capture the eye and interest of the typical art fan with some well-crafted Emiratized paintings like the Mona Lisa and American Gothic. This campaign could've created an exciting humor art scene, but the client chose and released the first direction.
Mona Lisa, by Leonardo Da Vinci
American Gothic, by Grant Wood
