Fui Teng Chong's profile

smallprojects brochure / contextual composition

smallprojects
corporate brochure for smallprojects
smallprojects is a local architecture firm managed solely by architect Kevin Low. Its projects ranges from
multi-million corporate buildings, garden houses to small scale furnitures. Kevin Low believes firmly in creating from context. He adopts a very 'underconstructed' style in everything he designs which involves a lot of raw materials, natural sunlight through windows and roofs and prioritize quality. 

This brochure aims to provide audience an understanding on what, why and how he designs; by letting them believe in it through going through the context, process and solution of Kevin's work. 
Single Minded Proposition
Contextual Composition
the blending of element and environment

Format
by using the transparency paper as a piece of overlay at the cover to emphasize contextual composition, where the two things combine.

Layout
by overlapping the pictures with words represent the composition, by using the red and white words represent the corporate colors.

Packaging
by using the transparency paper as the packaging of the brochure is to emphasize the message of context composition. The packaging is also function-able, it can be used as a poster when it opens up. When it closes, its to hold the book firmly.
 
packaging
cover
 
inner pages
details on overlapping images/camouflage to reflect contextual composition
details in overlapping words to emphasize the composition of context.
smallprojects brochure / contextual composition
Published:

smallprojects brochure / contextual composition

Corporate brochure for smallprojects created based on the smp of the company which is contextual composition.

Published: